If you’re using Pinterest for your website and are looking to convert users so they don’t just leave your site, a blog is definitely the way to go!
Whether you’re a service or product-based business, or simply looking to get more affiliate income or email subscribers you’re going to want to establish trust between you and a new viewer.
Pinterest users are coming to your site without any previous knowledge of you or your brand so this one blog post is going to need a few extra things to keep the viewer on your website long enough to win them over so they convert🙌
After lots of experimenting here are the few features every blog should have to convert Pinterest users to paying customers, clients or email subscribers:
Your sidebar serves many different purposes. If a Pinterest user is landing on a random page of your website, they don’t know anything about the creator and putting a face to whoever is behind the information immediately gives your the upper hand to developing that know, like and trust.
Add a photo of you or your team to the side with a short description that speaks to your ideal viewer with a link to your about page on your website. This way, they have the option to click to learn more about your business and more about you!
Tip: You’ll want to make sure your about page is optimized, too. I’ve found that online readers and purchasers want to be told what to do so developing a path leading this viewer through your website with lots of call-to=actions on where to go next is they key😉
Your sidebar should also include other buttons and links to important parts of your website and business. Think services, products, more information that get the user to where you want them to be.
If your website or template doesn’t have access to a sidebar option you can simply include these features within your vertical post. Add your “about” expert below every blog post title or add some links as breaks between your paragraphs. Get creative with including these features!
Each blog post or piece of content you’re sharing with your audience, and on Pinterest, should serve a specific purpose. Think about how this information is going to target an ideal customer or potential client, add to your website SEO or promote a product or service.
Provide valuable, free information to show that you’re an expert in your field or niche and pinners will start to see you that way, making it easy for them to trust and buy what you’re selling.
Within each blog post you’ll also want to add some links. Some links allow the user to click to other parts of your website where you further develop their trust - think blog posts, testimonial pages, etc.
And others take them to a paid product, service or sign-up form. I like to leave these to the end so that the reader has had access to lots of free, valuable information and now has the option to take it to the next level.
You can also choose to embed your email sign-up form within your paragraphs or have a graphic to promote a certain course or service.
Make sure these links that require signing up or purchasing actually relate to the information in the post. It make sense that if I provide information on blogging, I send my viewer to a sign-up for more blogging tips instead of my Pin Design training.
End It Off Right
Perhaps the viewer was so interested in your juicy content they totally ignored your sidebar and buttons along the way - adding a short about expert to the end of each post is a great way to get a last few words in. Adding contact forms and links within here also help.
Pop Ups and Banners
I personally don’t choose to use this feature as I don’t value any kind of spammy tactics. But adding a pop up or promotional banner that triggers after a certain timeframe can be a great way to convert users and do serve a purpose.
A Pinterest Graphic
While the graphic doesn’t necessarily add to your conversion rate, it does provide an opportunity for your viewers to share your content with their audience and bring more traffic to your site. Every post should have your pin graphic in the correct dimensions (600 x 900 px is recommended) and don’t forget to add your alt text description for that extra SEO.
Social Media Links
Having someone follow your on Instagram, Facebook, YouTube or even Pinterest means you’ll be able to retarget these viewers later through all your future posts. Make sure to include them in your sidebar, or in the footer of your website.
Can you think of anything else every blog post should have for Pinterest conversions? Pop them into the comments below or share if you found this helpful - I love hearing your feedback!
Hello, I'm Megan! As a Pinterest Virtual Assistant and Educator, connecting ideal clients with online businesses and blogs is my JAM. Sometimes I even get to put my former teaching skills to use by teaching you a thing or two about Pinterest Marketing DIY.