We all know by now that horizontal images simply don’t perform on Pinterest.
They get lost in the feed and appear small so users quickly scroll past them. So what are you going to do with them? Here’s how I like to make use of my horizontal images on Pinterest!
Ideally, you’ll want your dimensions to be 600x900 pixels. I design mine in Canva, but any design program will work.
Pinterest accounts have also reported that even longer pins have been performing well lately despite Pinterest advising against this practice. Just another example of how you need to do what works for you and there isn’t a “one-size-fits-all” strategy.
If you’re a brand or product based business stuck with a whole lot of horizontal images that you’d really like to make use of, here’s how to convert them into vertical images🙌
Put them into a grid
Show off your images in a grid format by placing multiple images together. The perform particularly well for wedding photographers or product lifestyle images. The best part is because you’ve converted them into a vertical format, the images will stand out in the Pinterest feed as they will now be large enough to get noticed.
Crop your image
You could insert your existing image into a 600x900 format by cropping it to these dimensions, or crop it square.
I often use this technique even for already vertical images. I’m able to use the same image in multiple ways by zooming in and cropping at different angles as to create a new and “different” image entirely. Pinterest values new and original content so it’s a win-win.
Pin from Instagram
I often tell my clients to simply use their horizontal images on their Instagram feed and I pin them from there as the image converts to a square. Simply edit the pin link to go to your website, or claim your IG account on Pinterest and send some extra traffic to this platform.
And there you have it, three ways to begin using your horizontal images and get them click-throughs to drive that traffic. I’d love to hear what ideas you have for making horizontal images work for Pinterest - drop me a comment👇 Sharing is Caring!
Need Help With Your Pinterest Strategy?
When you work with me you get more than the usual Tailwind scheduling and pin design - you get strategy. I’m all about finding what works for YOU and this goes beyond Pinterest. I look at your funnel systems, conversions to sales and your actual content to actually get you a successful Pinterest presence.
Hello, I'm Megan! As a Pinterest Virtual Assistant and Educator, connecting ideal clients with online businesses and blogs is my JAM. Sometimes I even get to put my former teaching skills to use by teaching you a thing or two about Pinterest Marketing DIY.