Why Blogging Is Important For Business
Are you wondering whether or not to add a blog to your business’s marketing strategy? With the popularity of social media platforms Instagram and TikTok, many business owners have put their websites on the back burner. You’ll find a ton of business Instagram pages with links to a single free homepage instead of a full website. As such, these entrepreneurs have also not invested in blogging, instead putting all their marketing eggs in social media baskets.
So, is business blogging even worth it?
Is Blogging Dead?
No, blogging is not dead.
First of all, let's answer the question: What is business blogging? This is writing and posting long-form content about your business, industry, product, or service with the aim of building brand awareness, improving SEO, and showcasing your expertise.
As there are so many blogs out there, there is the thought that it’s easy to get lost in the crowd. However, the same can be said about Instagram and TikTok!
Like with every marketing avenue, it’s important to have a strategy when it comes to blogging for business.
Why Blogging Is Important For Business
There are many benefits of blogging for business:
Search Engine Optimization
To increase traffic to your website and improve your Google ranking, you’ve got to pay attention to SEO.
“Blogging helps boost SEO quality by positioning your website as a relevant answer to your customers' questions. Blog posts that use a variety of on-page SEO tactics can give you more opportunities to rank in search engines and make your site more appealing to visitors,” explains Hubspot.
Content Marketing
Blogs allow you to give your audience long-form content way beyond Instagram’s caption character count. You can expand on topics and questions, and really show off your expertise, thereby building like, know, and trust around your brand and establishing your authority.
Pinterest Marketing
Blogs aren’t just for your website – they can be used for organic marketing on Pinterest. For an effective Pinterest strategy to increase traffic to your website, you’ve got to post new pins with fresh links regularly. This is where blogging comes in! A business blog can be a fantastic part of a content strategy.
What to take Pinterest marketing off of your plate? Click here.
Content Repurposing
Content repurposing is the process of taking a piece of content and editing it for a variety of different platforms. This can save you a ton of time and help you make the most of your content.
From one blog, you can create, for example, three Instagram posts, video content, and pin it to Pinterest.
Should I Start Blogging?
Yes, but like everything in business, it’s important to have a strategy – just pasting your Instagram captions as a blog isn’t going to cut it.
Blogging Business Plan:
Know what your audience wants answers to
Create a content plan
Settle on a posting schedule
Decide on a promotion strategy (such as promoting new blogs on Pinterest and social media platforms)
Where To Get Business Blog Post Ideas
Pinterest isn’t just a place to pin your content; as it’s a search platform, it’s an amazing tool for research. Check out Pinterest Trends and type in the search bar to find out what people are searching for relating to your niche.
For example, if you’re an online personal trainer, you could type into the Pinterest search bar terms such as “fitness plan”, “arm workouts”, and “weight loss lunches” (basically anything related to your business) and see the different pins and keyword phrases that pop up.
FAQs
What questions are you asked all the time? Take note of the questions that come up often when you have chats with potential clients and on social media and provide in depth answers in your blogs.
Popular Podcasts
Podcasts can be a huge source of inspiration for content! When you listen to business podcasts related to your niche, write down blog ideas that come up around the topic presented. Of course, don’t just regurgitate what was said in the episode – focus on your experience and opinion.
If you have a podcast or were featured on one, you can transcribe what was said and edit it into a blog post (another example of repurposing content!).
Blogging for business can be an amazing way to get more website traffic and provide valuable resources to your audience. When you post content that answers questions your audience wants to know, you position yourself as an expert in your field.
Hello, I'm Megan!
An introvert at heart, Pinterest is the perfect platform for me. Simply posting your content using the right marketing strategies gets you an abundance of website traffic? No engagement or ‘showing up’ needed?
Who wouldn’t want to use this powerhouse of a platform …
