What Should Your Marketing Business Niche Be?
Is one of your New Year's goals to finally get your online business off the ground? Starting an online business is an exciting time! But, also overwhelming. The world of online business and marketing is massive with many different niches. So, which niche should you choose?
Instagram, Pinterest, search engine optimization (SEO), and copywriting are all popular marketing business options. There are a few factors to consider at the start of your online business journey when it comes to which niche would be the right fit. Considerations include which platforms you enjoy working on, what kind of businesses you want to work with, and your expertise and experience.
Let’s explore four marketing niches for new online entrepreneurs.
What Is The Best Online Business To Start?
For new entrepreneurs, start-up costs can be a barrier to entry when it comes to starting a business. Online marketing businesses do not come with a high price point – there are many free resources and affordable online courses for new entrepreneurs. So, the best online business for you to start would be one that is aligned with your start-up budget.
Forbes put together a list of online businesses to start in 2024 which includes freelance writing, digital marketing, and virtual assistant services, with the latter two being in high demand.
This increase in demand is thanks to more and more businesses embracing digital platforms in order to connect with more potential clients.
Social Media Marketing Business
According to statistics collected by Smart Insights, over 60% of the world’s population uses social media with the average time spent on platforms being just shy of two and a half hours daily.
If a business wants to be successful on Instagram and/or Facebook, they cannot just post something when they remember. A social media strategy is needed. This is where you could come in!
Being a social media manager would ask you to enjoy scrolling and engaging on platforms, be on the lookout for trends, and be able to read analytics and create a strategy based on these numbers and a business’ goals. Social media is a powerful tool to enhance brand visibility, foster community engagement, and ultimately contribute to the achievement of business objectives – this goes far beyond getting likes!
Social Media Marketing Business Checklist
Make sure you know what Instagram and Facebook analytics mean
Learn how to create powerful captions (dive into YouTube channels and courses)
Do your research on price points
Define what businesses you want to work with and research potential strategies for this niche
Explore visual content creation tools like Canva
Learn about social media algorithms
Tip: Take your own advice! Once you’ve learned the basics, start posting on your own account and experiment with different strategies to improve your skills.
Pinterest Management Services
The Pinterest manager or Pinterest VA niche is growing along with the amount of people who use the platform!
According to Pinterest Business, “482 million people use Pinterest every month to find new ideas and plan their next purchase.” This is a huge market and many businesses are seeing potential in it.
There are different ways you could approach starting a Pinterest business:
As a Pinterest manager where you just focus on Pinterest strategy and position yourself as a purely Pinterest expert.
As a Pinterest virtual assistant, where Pinterest management is just one of your services.
Pinterest management services include:
Account set up
Pin designs
Pin scheduling
Keyword research, or Pinterest SEO
Writing board and pin descriptions
If starting a Pinterest business sounds like the route you want to go, join my Pinterest training. Through this Pinterest marketing course, you’ll get my tried-and-true blueprint to skyrocketing your success as a beginner Pinterest Manager. This is exactly how I created a successful Pinterest Marketing business that now earns more than $30k every single month.
SEO Marketing
SEO marketing is the practice of improving the visibility of websites, namely getting more website traffic.
This includes:
Identifying strengths and weaknesses in competitor’s SEO strategies
Doing SEO audits on businesses’ websites
Monitoring website analytics
Creating SEO strategies
Changing websites for a more positive user experience
Making websites more Google-friendly
Content creation with SEO optimization
SEO marketing is a super technical online business niche. This could be a great choice for you as a new entrepreneur if you:
Have a background or interest in IT and coding
You enjoy analyzing trends and coming up with strategies
Content creation is your jam
You understand website development
Copywriting And Content Repurposing
Copywriting is a huge foundation of marketing. From blog posts to newsletters to website copy to ads, there’s a lot that needs to be written!
If you love writing and taking on the challenge of including search terms and keywords in copy without being obvious, this may be the niche for you.
Being a copywriter isn’t just about writing, though. You need to have an understanding of sales psychology and consumer behavior, as well as marketing trends.
Content repurposing is a niche within copywriting.
In order to make the most of a business’ content, you’ve got to repurpose it. For example, turning a podcast into a blog post, three Instagram posts, and a TikTok video. Therefore, it’s preferable to have an understanding of a variety of platforms.
Don’t put too much pressure on yourself to get it “right”. You’ll learn so much as you grow your business. You may start as a social media manager and then pivot to become a Pinterest manager, or you may niche down even further to only focus on Instagram. Be open to exploring different options and lean towards what you truly enjoy. When you actually enjoy the work, growing a business becomes way simpler.
Hello, I'm Megan!
An introvert at heart, Pinterest is the perfect platform for me. Simply posting your content using the right marketing strategies gets you an abundance of website traffic? No engagement or ‘showing up’ needed?
Who wouldn’t want to use this powerhouse of a platform …
